潮玩之都，离属于自己的“Labubu”还有多远？

Core Insights - Dongguan has announced measures to accelerate the development of the潮玩 (trendy toys) and animation industry, allocating 120 million yuan in support funds [1] - The city aims to enhance original design capabilities, promote cultural landmarks, and support the creation of top-tier original animation products [1][3] - Dongguan is positioning itself as a hub for global潮玩 and animation enterprises, offering financial incentives for companies to establish headquarters and R&D centers [1][2] Industry Overview - Dongguan is home to over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [2] - The潮玩 industry in China accounts for approximately 20% of the global market, with Dongguan producing about 85% of the country's潮玩 products and 25% of global animation derivatives [2] - Recent successful潮玩 products, such as the Beijing Winter Olympics mascot and the film "Nezha 2," highlight Dongguan's manufacturing capabilities [2] Challenges and Opportunities - Despite its strengths in production, Dongguan's潮玩 industry primarily relies on OEM (original equipment manufacturing) with low value-added processes [2][3] - There is a structural mismatch in talent supply, particularly in design and sales, which poses challenges for the industry [2] - Dongguan is actively working to extend its潮玩 industry towards higher value-added areas, including original IP development and design capabilities [3][4]