Guan Cha Zhe Wang·2025-08-12 03:00Core Insights - The latest data shows significant growth in non-food brands on Taobao Flash Sale, with 395 brands surpassing one million in monthly transactions and 66 brands exceeding ten million, covering various categories such as 3C digital, beauty, sports, apparel, and more [1] - Major brands like Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso have achieved increased orders and revenue through Taobao Flash Sale [1] Group 1: Brand Performance - Xiaomi's daily orders on Taobao Flash Sale have increased fourfold since May, with popular categories like smartwatches and home appliances seeing substantial growth [4] - Over half of Miniso's stores connected to Taobao Flash Sale saw transaction volumes double in July, with new customers accounting for over 78% of sales [4] - Watsons achieved nearly 50,000 daily orders during the 618 shopping festival, marking a significant increase in near-field orders and leading the beauty and personal care sector on Taobao Flash Sale in July [5] Group 2: Market Expansion - The number of new brands joining Taobao Flash Sale increased by 110% in July, with over 12,000 new non-food brand stores launched [5] - Brands such as Unilever, Naturals, and YeeHoO have opened stores on Taobao Flash Sale, indicating a trend of fast-moving consumer goods and beauty brands entering the platform [5] Group 3: Strategic Insights - Brands are leveraging Taobao Flash Sale to reach high-potential customers within a 0-30 km radius of their stores, creating a complementary model between online flagship stores and near-field flash stores [7] - The integration of online and offline retail through Taobao Flash Sale is seen as a strategic move for brands to enhance their market presence and operational efficiency [7] - Taobao Flash Sale is building a comprehensive retail ecosystem that covers all categories and scenarios, driving stable growth for brand merchants [7]