“烟火里”的消费密码

Core Viewpoint - The night economy is being positioned as a "new engine" for high-quality development in Wangcang County, with a focus on integrating cultural tourism and modern consumption [1][7]. Economic Impact - The "Red City Night Banquet" event attracted over 200,000 visitors, leading to a doubling of daily sales for food stalls compared to regular days [4][5]. - Local merchants around the Red Army City experienced a 30% year-on-year increase in overall revenue, directly benefiting over 100 flexible employment workers [5]. Cultural Integration - The event combined traditional red culture with modern consumer experiences, featuring local delicacies and performances that enhanced visitor engagement [4][6]. - The experience model of "daytime visits to red heritage sites and nighttime market festivities" has transformed tourism from "transit" to "in-depth" experiences, increasing average visitor stay time to over 6 hours [4]. Future Plans - There are plans to further explore the cultural connotations of the night market, enhancing the local atmosphere and continuously releasing domestic demand potential [6].