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月薪两万吃不起百果园?水果卖得比肉贵,百果园凭啥?
Sou Hu Cai Jing·2025-08-12 04:28

Group 1 - The company, 百果园, is attempting to position itself in the high-end fruit market, but its pricing strategy is causing consumer backlash, with prices significantly higher than competitors, such as 15.9 yuan for a kiwi and 29.9 yuan for half a jin of jackfruit [2][4] - Consumers are expressing frustration over the perceived lack of quality and service that accompanies the high prices, citing past incidents like the "rotten fruit cut" scandal, which undermined the company's claims of rigorous quality control [4][7] - The company has lost 70,000 members in the past year, indicating a decline in customer loyalty, as consumers are increasingly opting for alternatives like community group buying and Sam's Club, which offer lower prices and better quality [4][7] Group 2 - The company's strategy of "educating consumers" is viewed as insincere and disconnected from customer needs, suggesting a lack of understanding of market dynamics [7] - There is a growing sentiment that consumers are willing to pay a premium for quality, but they are unwilling to spend on products that do not meet their expectations, leading to a perception of "wasting money" [4][7]