票房预测17.7亿还在涨 这只小妖怪 凭什么承包全网泪点？

Core Insights - The animated film "The Little Monster of Langlang Mountain" has shown strong box office performance since its release on August 2, with a projected total box office of 1.77 billion [1] - The film has maintained an upward trend for three consecutive days, indicating significant market potential [1] - The series "Chinese Tales" gained rapid popularity on Bilibili, with the first episode achieving over 100 million views, resonating with the audience through its unique narrative perspective [1] Company Insights - Wang Jun, the chairman of Shanghai Film (Group) Co., Ltd. and the film's producer, emphasizes the film's reflection of modern life and the struggles of ordinary people [1] - The company aims to tell a sincere story that resonates with viewers, highlighting the theme of everyday efforts and the greatness found in the ordinary [1] Industry Insights - Wang Jun points out that merchandise is a crucial revenue stream for animated films, suggesting that while the film has a fixed release cycle, the sale of derivative products and interactive experiences is limitless [1] - The core of IP development is content creation, which serves as the foundation for subsequent derivative opportunities [1]