2026新年伊始，潮玩与IP衍生领域就呈现了不少新进展。 其中，"三次元"明星艺人IP与影视综卡牌周边产品，表现出了强劲的增长潜力，尤为值得关注。我们今天就来聊一聊。 量变：收藏卡渐成影视综标配 上个月，文创潮发布的《进击的明星艺人周边》，介绍了国际市场的动态。 比如韩娱四大经纪公司中的HYBE，2025年第三季度商品与授权收入达到1683.47亿韩元（折算人民币超过8亿元），成为它的第三大收入板块。 1月1日，Suplay正式向港交所递交招股说明书。这是卡游之后又一家冲刺上市的收藏卡公司，其旗舰品牌卡卡沃产品定位为高端收藏卡，单卡发行价聚焦 在10元以上的收藏卡区间。 收藏卡为融合了竞技属性、收藏属性与IP属性的卡牌产品，通常以人物形象、图案与IP设计为核心元素，佐以签名、物料、限量发行等附加特征，构筑起 了独特的价值体系。卡游与卡卡沃，主力产品分别面向不同的人群。 回顾：卡牌与潮玩公司Suplay申请上市 1月8日，桑尼森迪也在港交所提交了上市申请。2025年《哪吒之魔童闹海》《浪浪山小妖怪》手办热卖，让桑尼森迪的业绩大幅提升。 回顾：《哪吒2》玩具厂商桑尼森迪也要上市 除了资本热度走高，潮玩与IP衍生品 ...

从资金流向上来看，当日影视院线板块主力资金净流入7.22亿元，游资资金净流出5.16亿元，散户资金净 流出2.06亿元。影视院线板块个股资金流向见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300291 | 百纳千成 | 10.39 | 19.98% | 167.86万 | | 16.37亿 | | 300133 | 华策影视 | 10.36 | 14.35% | 287.23万 | | 27.85亿 | | 300426 | 华智教媒 | 9.43 | 10.94% | 26.65万 | | 2.39亿 | | 300182 | 捷成股份 | 6.69 | 10.58% | 355.24万 | | 23.12亿 | | 000892 | 欢瑞世纪 | 8.98 | 10.05% | 64.36万 | | 5.66亿 | | 002292 | 奥飞娱乐 | 10.85 | 8.61% | 140.93万 | | 14.64亿 | | 600088 | 中视传媒 | 1 ...

文｜雷报 田野 编辑｜努尔哈哈赤 2025年的中国电影市场，创造了数不清的全新纪录，但也伴随着复杂的行业阵痛。 国家电影局的数据显示，2025全年电影票房为518.32亿元，同比增长21.95%；城市院线观影人次为12.38亿，同比增长为22.57%。市场整体较去年有所回 暖，但票房规模与2019年的历史峰值仍有超120亿元的差距。 这其中，雷报长期关注的动画电影品类的表现最为亮眼，全年累计票房达到252.43亿元，同比大增268%，市场占比从往年的5%-20%飙升至近50%，成为 拉动市场增长的核心动力。 这一年是毫无疑问的"动画大年"。春节档《哪吒之魔童闹海》破天荒地拿下154.46亿元票房，占全年票房三成，更直接登顶全球影史动画票房冠军；暑期 档《浪浪山小妖怪》斩获17.19亿元票房，打破《大鱼海棠》尘封十年的国产二维动画票房纪录；年末《疯狂动物城2》不仅上映5天就打破自己创造的进 口动画票房纪录，近日更凭借长尾效应突破42.6亿元，挤掉《复仇者联盟4》，成为中国市场进口片的票房冠军。 但单品类的光鲜数据无法掩盖行业的深层裂痕，观众流失、档期依赖、类型失衡、腰部断层等问题从未消失。 这一年，《哪吒2》单 ...

Core Insights - The report emphasizes that in 2026, the media internet sector will undergo a dual reconstruction driven by the transition from AI as a "technical infrastructure" to "application deep water zone," focusing on entry form migration, distribution rule repricing, and supply-side capacity explosion [1][11] - AI Agents are set to replace traditional apps as the new super entry point, shifting the traffic distribution logic from "time capture" to "efficient execution" [1][12] - AIGC (AI-Generated Content) is expected to lead to a significant increase in content production capacity, with zero marginal cost production becoming a reality, thus redefining the value of quality data and IP [1][11] Group 1: AI Agents and Traffic Distribution - AI Agents signify a generational leap in human-computer interaction, evolving from GUI to IUI, fundamentally changing the traffic distribution logic [1][12] - The traditional "click-jump" model is being replaced by a "dialogue-execute" paradigm, where AI Agents understand user intent and execute tasks across applications [1][12] - The emergence of AI Agents is expected to create a new operational layer that could potentially replace single apps as the primary distribution entry point [1][12][19] Group 2: AIGC and Content Supply - AIGC is anticipated to transition from a phase of "cost reduction and efficiency enhancement" to a "new demand creation" explosion by 2026, significantly increasing content supply [1][41] - The production barriers for video, 3D, and gaming assets are expected to lower drastically, leading to a surge in content supply and a devaluation of mediocre content [1][41] - Content consumption is evolving from passive viewing to active engagement, with new formats like "generative interactive dramas" and "AI companion games" emerging [1][43] Group 3: Investment Recommendations - The investment strategy in the media internet sector is shifting towards high-quality assets in both traffic distribution and content supply, focusing on companies that can effectively capture user intent and provide quality content [1][41] - Companies with operational system bases or super Agent platforms are likely to gain new traffic distribution rights and bargaining power, while mid-tier apps lacking exclusive content may face risks of being "pipelined" [1][19] - Key players in the AI Agent space include Alibaba, Tencent, and ByteDance, which are actively developing their AI capabilities to secure new traffic entry points [1][25][40]

证券之星消息，1月8日影视院线板块较上一交易日上涨1.52%，华智数媒领涨。当日上证指数报收于 4082.98，下跌0.07%。深证成指报收于13959.48，下跌0.51%。影视院线板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000892 欢瑞世纪 | | 6086.29万 | 9.37% | -1599.62万 | -2.46% | -4486.68万 | -6.90% | | 001330 | 博纳影业 | 4329.20万 | 5.27% | -4173.13万 | -5.08% | -156.07万 | -0.19% | | 603103 | 横店影视 | 750.66万 | 3.72% | -242.46万 | -1.20% | -508.20万 | -2.52% | | 002739 万达电影 | | 664.27万 | 1.26% | -4160.95万 | -7.90% | ...

Investment Rating - The industry investment rating is "Positive" [1] Core Insights - The overall box office in 2025 reached 51.832 billion, with total audience attendance at 1.238 billion, showing an increase of over 20% compared to the previous year [3] - The Spring Festival and summer holiday periods contributed significantly to the box office recovery, with the Spring Festival box office reaching a record high of 9.514 billion, a year-on-year increase of 18.69% [8] - The structure of the film market is gradually adjusting, with a concentration of top films, particularly in the animation genre, leading to a "winner takes all" scenario [8] Summary by Sections Box Office Performance - In 2025, the box office performance showed a recovery with significant contributions from key holiday periods [3][8] - The number of films grossing over 1 billion was 51, while the number of films grossing between 1-2 billion was 11, indicating a strong performance in the top tier [5] Market Trends - The film market is experiencing a structural shift, with fewer mid-tier films and a concentration of box office revenue among top films [8] - The industry is expected to continue its recovery trend, with projections for 2026 indicating a potential box office of 53.1 billion [14] Investment Opportunities - There are short-term investment opportunities in strong holiday periods, particularly during the Spring Festival and summer holidays, driven by high-quality film releases [9][11] - Companies such as Wanda Film, Bona Film, and Shanghai Film are highlighted as having significant potential for growth in the upcoming holiday seasons [11]

证券之星消息，1月5日影视院线板块较上一交易日上涨0.31%，欢瑞世纪领涨。当日上证指数报收于 4023.42，上涨1.38%。深证成指报收于13828.63，上涨2.24%。影视院线板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 000892 | 欢瑞世纪 | 7.29 | 4.44% | 69.00万 | 4.97亿 | | 002292 | 奥飞娱乐 | 9.22 | 4.18% | 86.17万 | 7.84亿 | | 300182 | 捷成股份 | 5.68 | 2.90% | 100.65万 | 5.68亿 | | 300426 | 华智数媒 | 7.91 | 2.46% | 7.15万 | 5604.92万 | | 300251 | 光线传媒 | 16.64 | 1.59% | 47.29万 | 7.80亿 | | 603103 | 横店影视 | 16.80 | 1.33% | 7.20万 | 1.21亿 | | 603721 | *ST天择 | 19.44 ...

为贯彻落实党的二十届四中全会提出的"实施新时代立德树人工程"，近日，上海电影艺术职业学院举 行"为时代立心·为青年铸魂——大思政课数智化实践育人成果展示会"，聚焦AI时代的育人命题，系统 呈现学校以数智技术为引擎，驱动"大思政课"创新发展的最新成果，助力大思政课实践育人，为数智赋 能搭建成长平台。 出席当天活动的领导有中共上海市教育卫生工作委员会宣传处副处长张晓飞、上海市民办教育综合党委 一级主任科员周光狼、上海市教育系统关心下一代工作委员会专家指导中心主任张伯安、上海电影艺术 职业学院党总支书记顾兰英、执行副校长江帆等。 数智赋能+红色光影，让思政课程更"吸睛" 学校高度重视马克思主义学院建设，学院成立一周年以来，重点构建"读原著+析案例+融艺术+赋数 智"的改革路径：一方面，将崇明生态建设、徐汇华泾镇基层治理等本土实践案例与红色电影片段分析 引入课堂，结合"五分钟德育"等艺术特色教学，将理论阐释与专业学习紧密关联；另一方面，搭建红色 影像资源库，收录中共一大纪念馆、国歌展示馆等20处重要红色场馆的实景素材，借助VR虚拟漫游、 AI互动问答等数智技术，推动红色文化学习从"讲授式"走向"体验式"。同时，学校与 ...

Group 1 - The film and theater sector saw a slight increase of 0.07% on December 31, with Huace Film leading the gains [1] - The Shanghai Composite Index closed at 3968.84, up 0.09%, while the Shenzhen Component Index closed at 13525.02, down 0.58% [1] - Key stocks in the film and theater sector showed varied performance, with Huace Film (300133) closing at 8.32, up 2.84%, and Wanda Film (002739) closing at 11.32, up 0.35% [1] Group 2 - The film and theater sector experienced a net outflow of 77.43 million yuan from institutional investors, while retail investors saw a net inflow of 170 million yuan [2] - Notable stocks with significant net inflows from retail investors include Wanda Film with a net outflow of 66 million yuan from institutional investors and a net inflow of 46 million yuan from retail investors [3] - The overall trading volume for the film and theater sector was substantial, with Huace Film recording a trading volume of 150.13 million shares [1][2]

此次，数字王国携手国泰海通证券、上海电影（601595）学院、中国工商银行上海市分行等十余间标杆 企业共建战略联盟，以人工智能赋能 "上海方案"，促进技术与创意在关联产业的深度融合。新发布的 HANBAO.AI 集成人工智能大模型，拥有文生图、虚拟人生成等七大核心功能，可帮助各类创作者高效 输出高阶影像，解决创作中的技术难点。 目前，该平台已应用于电影、广告等影像制作，预计 2026 年第一季度正式上线。未来，数字王国将依 托 HANBAO.AI 推进产学研合作与众包模式，同时围绕新工艺、新模态、新场景、新赋能四大模块深 化转型，从单一服务供应商升级为技术与创意双轮驱动的创作中枢，为文娱和科创产业注入全新动能。 经济观察网 12 月 29 日，数字王国集团有限公司(00547.HK)表示，近日于视听静界 π 空间发布 "人工智 能 +" 战略联盟，同时推出一站式影像创作平台 HANBAO.AI，全力推动人工智能在文娱与科创领域的 场景化落地。 ...