百果园关店近千家，创始人谈教育消费者引热议

Group 1 - The chairman of Baiguoyuan Group, Yu Huiyong, sparked controversy by stating that the company focuses on educating consumers rather than catering to their preferences, which led to public backlash and trending topics on social media [1] - Baiguoyuan is the largest fruit chain in China, with over 6,000 stores at its peak, 99% of which are franchise stores. However, the stock price plummeted to 0.823 HKD per share after its IPO due to stock unlocks [1] - Industry analyst Zhu Danpeng expressed a pessimistic view on Baiguoyuan's future, citing declining business and deteriorating product freshness [1] Group 2 - Quality control remains a significant challenge for Baiguoyuan, particularly due to the short shelf life of fruits, which can negatively impact the company's reputation if franchise stores sell spoiled products [2] - Baiguoyuan reported a loss of 386 million CNY for the full year of 2024, marking its first loss since 2019, and saw a net reduction of 966 retail stores, leaving 5,127 stores by the end of 2024 [2] - The number of franchise stores decreased from 6,081 to 5,116, averaging nearly 5 store closures per day [2] Group 3 - Complaints regarding Baiguoyuan, particularly related to food safety, have been frequent, with 1,769 complaints reported in recent years and 3,091 complaints on the Black Cat complaint platform [4] - The competitive fruit market offers consumers many choices, leading to low customer loyalty towards Baiguoyuan, which emphasizes the need for the company to improve product quality and service rather than adopting a didactic approach [4] - Despite a 24% increase in stock price this year, Baiguoyuan faces ongoing challenges in stock performance and business results, necessitating a strategic shift to focus on consumer needs [4]