微信公众号排名优化：关键词深度挖掘的进阶之道

Core Insights - The article emphasizes the importance of keyword optimization in WeChat public accounts to enhance search rankings and attract traffic Group 1: Keyword Strategy - Long-tail keywords are a breakthrough point, as they have less competition and clearer user intent compared to core keywords like "education" and "career" [3] - Analyzing competitors' keyword strategies can help identify high-value keywords and opportunities for differentiation [5] - Dynamic adjustment of keywords is crucial to maintain rankings, as user search demands change over time [5] Group 2: Content Relevance - The strong correlation between keywords and content is essential; quality content should reflect the value behind the keywords [7] - Scene-based keyword extension can improve matching accuracy, allowing public accounts to rank higher in specific search contexts [3] - Continuous exploration of user needs through keyword refinement is necessary for sustained ranking advantages [7]