Core Viewpoint - The stock price of Dongfang Zhenxuan has increased significantly, with a rise of over 200% since its lowest point in the year, reflecting a recovery after a substantial drop following the separation from Dong Yuhui [4][10]. Financial Performance - As of November 30, 2024, Dongfang Zhenxuan reported a revenue of 2.186 billion RMB, a year-on-year decrease of 21.8%, and transitioned from a profit of 160 million RMB to a net loss of 96.5 million RMB [9][10]. - The company’s earnings before tax showed a profit of 188.554 million RMB, while the net profit was reported at 141.414 million RMB after a 50% distribution to Dong Yuhui [6][10]. Stock Performance - On August 12, 2025, the stock price was reported at 31.100 HKD, with a market capitalization of 32.544 billion HKD. The stock has seen an increase of approximately 207.31% from its lowest price of 10.12 HKD this year and about 248.65% from the low of 8.92 HKD following the separation from Dong Yuhui [1][10]. Business Strategy - Dongfang Zhenxuan has launched over 400 self-operated products since April 2022, achieving cumulative sales of over 210 million units and a customer base of 30.86 million [11][13]. - In 2024, self-operated products became the core revenue source for the company, accounting for 46% of total sales, indicating a shift towards a more stable profit model [13]. - The company aims to transform into a product technology company centered around self-operated products and a one-stop shopping platform primarily based on a membership system [13]. Product Development - In June 2024, Dongfang Zhenxuan entered the sanitary napkin market, selling 180,000 units within two days of launch, followed by the introduction of a second product [15]. - The company is diversifying its product offerings from agricultural products to household goods and snacks, reducing reliance on top influencers for growth [15].
董宇辉出走1年后，东方甄选股价暴涨超200%，俞敏洪做对了什么？