郑州缘何成“竖店”

Core Insights - The rise of micro-short dramas has transformed Zhengzhou into a significant production base, surpassing traditional hubs like Zhejiang Hengdian, with over 800 production companies and a workforce of 30,000 [1][3] - By the end of 2024, the user base for micro-short dramas in China is expected to reach 662 million, exceeding that of food delivery and ride-hailing services [1] - Zhengzhou's unique production model allows for rapid content creation, with the ability to produce 10 short dramas in just 7 days, contrasting with the traditional model that takes years for a single long drama [3] Industry Development - Zhengzhou's strategic location and transportation infrastructure, including a high-speed rail network, facilitate resource flow and industry growth, creating a vibrant economic ecosystem [2] - The city leverages its rich cultural history and diverse filming locations to enhance its appeal as a filming destination, integrating traditional and modern elements [2][3] - Government support, including policies aimed at promoting the micro-short drama industry, is driving the sector's growth and job creation [3] Challenges and Opportunities - Despite the rapid growth, the micro-short drama industry faces challenges such as content homogenization and a lack of originality in scriptwriting, which could hinder long-term sustainability [4] - Zhengzhou is actively seeking to address these issues by promoting unique local cultural themes and enhancing the quality of content produced [4] - The industry is at a critical juncture, where strategic vision and adaptability will determine its future success and reputation as a leading production hub [4]