业绩预期不佳 “洞洞鞋鼻祖”卡洛驰卖不动了？

Core Viewpoint - The latest financial report from Crocs' parent company, Karlochi, indicates a troubling trend with significant net losses despite revenue growth, and a forecasted revenue decline for the third quarter, marking the most substantial expected drop in two years [1][6]. Revenue Performance - In Q2 2025, Karlochi reported consolidated revenue of $1.149 billion, a year-on-year increase of 3.4%, with a 2.7% increase when adjusted for fixed exchange rates [1]. - Direct-to-consumer (DTC) revenue grew by 4.0% to $495 million, while wholesale revenue increased by 2.8% to $465 million [1]. - The Crocs brand generated $960 million in revenue, reflecting a 5.0% year-on-year increase, with DTC and wholesale channels both showing positive growth [1][2]. Regional Performance - International revenue for the Crocs brand rose by 18.1% to $502 million, while North American revenue declined by 6.5% to $457 million [2]. - The HEYDUDE brand experienced a revenue drop of 3.9% to $190 million, with DTC revenue increasing by 7.6% but wholesale revenue declining by 12.4% [2]. Profitability Concerns - Karlochi reported a net loss of $492 million in Q2, compared to a net profit of $229 million in the same period last year, primarily due to non-cash impairment losses related to the HEYDUDE brand [2][3]. Future Outlook - The company anticipates a revenue decline of 9% to 11% for Q3 2025, marking the largest contraction in its financial outlook in nearly two years [6]. - CEO Andrew Rees expressed satisfaction with Q2 performance but acknowledged the uncertain operating environment, leading to a focus on cost control measures [4][6]. Market Challenges - The company faces challenges from increased tariffs, which are expected to impact profits by approximately $40 million in the second half of the year [7]. - The North American market's performance is under pressure, with consumers becoming more cautious about spending on non-essential items [7]. Competitive Landscape - In China, Karlochi continues to see growth, but faces competition from local brands offering similar products at lower prices [8]. - The brand's unique selling proposition is being challenged as new footwear styles gain popularity, potentially affecting customer loyalty and repeat purchases [8].