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聚焦“衣食住行医”:民生广告监管出实招见实效
Zhong Guo Shi Pin Wang·2025-08-12 09:01

Core Viewpoint - The E'min County Market Supervision Administration is actively addressing false and illegal advertisements in high-frequency consumer areas such as food, medicine, real estate, education, and healthcare, aiming to protect the public's financial and health rights through targeted regulation and collaborative enforcement [1][2][3] Group 1: Targeted Regulation - The administration focuses on key areas of concern, including food and drug safety, housing consumption traps, and medical beauty advertising, implementing strict checks and balances [1][2] - Specific actions include investigating medical advertisements for proper approvals, scrutinizing real estate ads for false promises, and regulating medical beauty ads that use absolute terms [2] Group 2: Collaborative Enforcement - A multi-departmental collaboration has been established to enhance regulatory effectiveness, involving coordination with health, housing, education, and cultural departments [2] - Online advertisements are being monitored through extensive checks, with over 60 ads reviewed and 16 illegal leads corrected [2] Group 3: Industry Self-Regulation - The administration promotes self-regulation within industries by conducting compliance training sessions and guiding companies on advertising laws to minimize legal risks [3] - Initiatives include creating educational content to help the public identify false advertisements and improve consumer awareness [3] Group 4: Future Directions - The administration plans to continue focusing on consumer concerns in daily life, ensuring that truthful and lawful advertising becomes a guiding principle for safe consumption [3]