XIAOMI(HK:01810) Zhong Guo Jing Ji Wang·2025-08-12 09:06Core Viewpoint - The article discusses the increasing homogenization of product designs and marketing strategies among automotive companies in the electric vehicle sector, highlighting the importance of scientific rigor in new automotive concepts and the potential pitfalls of misleading marketing claims [1][4]. Group 1: Marketing Strategies and Misconceptions - Zhao Dong, a senior executive at FAW Toyota, pointed out a mistake made by Lei Jun regarding the wheelbase ratio of the Xiaomi YU7, stating it should be 4 instead of 3 [1][2]. - The concept of "wheelbase ratio" introduced by Lei Jun has been adopted by several other car manufacturers, leading to confusion and potential misinformation in the industry [2][3]. - Zhao Dong emphasized the need for independent thinking in marketing, criticizing the trend of blindly following popular marketing terms without understanding their validity [4]. Group 2: Consumer Perception and Engagement - The Xiaomi YU7 achieved significant sales, with 200,000 units pre-ordered within three minutes of its launch, showcasing the effectiveness of its marketing strategy despite the inaccuracies in technical claims [1]. - A recent poll initiated by Lei Jun regarding the naming of the YU7 standard version showed that a majority of participants preferred to keep the name "standard version," indicating consumer engagement and preference [3]. Group 3: Regulatory Environment and Industry Standards - The article notes that regulatory bodies are beginning to take action against exaggerated marketing claims in the electric vehicle sector, emphasizing the need for companies to adhere to product quality and safety standards [4]. - A joint meeting held on June 19 highlighted the responsibility of vehicle manufacturers to ensure product safety and to avoid misleading advertising practices [4].