Core Insights - Instant retail is a new consumption model that has expanded from food and beverage to include clothing, footwear, and consumer electronics [1] - The growth of instant retail is driven by increased consumer demand for convenience and quick delivery [7][9] Group 1: Growth Metrics - In Shenzhen, the order volume for instant retail increased by 1500 units from March to July 2025, compared to only 20% of the current order volume in the same period of 2024 [6] - A flash purchase platform reported that mobile phone transaction volume increased by over 300% since June 2025, while smartwatches, tablets, and laptops saw over 200% growth [8] - Sales of badminton equipment increased by 50% year-on-year in the first seven months of 2025 due to the rapid development of instant retail [14] Group 2: Operational Challenges - Instant retail requires businesses to enhance their operational capabilities and efficiency to meet consumer demands [9] - Staff in packing areas must complete picking and packing within 15 minutes to ensure timely delivery [12] - The extended sales hours due to instant retail have led to online sales even during store closing hours, resulting in a backlog of orders to process each morning [14] Group 3: Market Trends - The expansion of instant retail into new categories has sparked enthusiasm among businesses to invest and develop in this area [9][16] - Consumers are increasingly using instant retail for everyday necessities and emergency items, indicating a shift in purchasing behavior [7]
增订单,下好“先手棋”!即时零售爆发式增长 闪购万物点燃商家布局热情
Yang Shi Wang·2025-08-12 09:13