McDonald's(US:MCD) Jing Ji Wang·2025-08-12 09:17Core Points - McDonald's China announced the launch of the "I Go to McDonaldland" themed event starting August 13, 2025, across 7,100 restaurants nationwide, creating a summer vacation destination for consumers [1] - The event will feature limited-time desserts and experiences, including the return of the popular milkshakes in 13 flagship McDonaldland stores [1] - The initiative aims to evoke nostalgia and joy among consumers, encouraging them to reconnect with beloved characters and enjoy a fun summer journey [1] Group 1 - The event will run from August 13 to August 31, featuring exclusive McDonaldland-themed desserts such as raspberry cloud cotton candy McFlurry and McDonaldland bubble soda [1] - The return of the beloved "shaky fries" will be accompanied by six new flavor packets, enhancing the overall taste experience [1] - McDonald's is collaborating with various partners, including China Post and Didi Chuxing, to create a comprehensive McDonaldland travel experience [2] Group 2 - 52 "Little Friends" themed restaurants will offer unique experiences, including character statue benches for fans to collect and take photos [2] - The 13 flagship stores will provide the most immersive McDonaldland experience, featuring character statues and special versions of the "McDonaldland Exploration Certificate" [2] - The initiative combines elements of food, social interaction, and urban life, creating new scenarios for consumers to enjoy [2]