买到就是赚到？茅台新品二手价突破1万元/瓶

Core Insights - The launch of Moutai's Five-Star Trademark Commemorative Liquor has generated significant market attention due to its rising prices and limited availability [1][2] Pricing and Market Dynamics - Since its launch on August 8, the market circulation price of Moutai's Five-Star Trademark Commemorative Liquor has increased daily by 500 to 1200 yuan per bottle, reaching 11,000 yuan per bottle on August 12 [1] - On August 12, the market circulation price was reported at 8,800 yuan per bottle, an increase of 700 yuan from the previous day [1] - The initial retail price set by Moutai was 7,000 yuan per bottle, with a limited release of 25,568 bottles, corresponding to the 70-year anniversary of the trademark [1] Consumer Behavior and Market Sentiment - There is a high demand for the liquor, with many consumers willing to pay above the retail price, but actual transactions are limited due to the unique identity codes assigned to each bottle [2] - Some resellers, referred to as "scalpers," are attempting to sell the liquor at prices between 11,500 and 12,000 yuan per bottle, but are struggling to find buyers [2] - The disparity between high asking prices and low transaction volumes indicates a speculative market environment, despite the perceived popularity of the product [2]