3 6 Ke·2025-08-12 09:45Core Insights - The article highlights the performance and market landscape of Chinese games going overseas, emphasizing the importance of long-standing competitive products in establishing benchmarks for the industry [1] - The overseas sales revenue of Chinese self-developed games increased by 11.07% year-on-year to $9.501 billion (approximately ¥68.341 billion) in the first half of 2025, driven by long-term product revenue and new releases [2] - The collaboration between major and small game developers is crucial for the growth of the gaming industry abroad, with major companies leveraging their resources and experience while smaller firms capture emerging demands with innovative strategies [2] Group 1: Performance Metrics - In July, 25 games made it to the "Evergreen List," maintaining the same number as the first half of the year, while 13 games were included in the "Potential Evergreen List," a decrease of one from the previous half [3] - The total estimated revenue of the 25 games on the "Evergreen List" in July reached approximately $288 million (around ¥2.069 billion), with seven games exceeding ¥100 million in overseas revenue [8] - The top three games on the "Evergreen List" were "Gossip Harbor" ($41.8735 million), "PUBG MOBILE" ($34.7196 million), and "Genshin Impact" ($19.1059 million) [8] Group 2: Game Highlights - "Gossip Harbor," a female-oriented narrative merging game, topped the list with significant player engagement and content updates during its three-year anniversary [9] - "PUBG MOBILE" introduced a major update in July, enhancing gameplay with new features and social systems, contributing to its sustained popularity [9] - "Genshin Impact" launched a summer-themed update, adding new maps and events, which helped maintain its strong revenue performance [9] Group 3: Emerging Potential - The "Potential Evergreen List" featured 13 games, with "Whiteout Survival," "Honkai: Star Rail," and "Goddess of Victory: Nikke" leading in estimated revenues of $88.2839 million, $70.4912 million, and $31.5211 million respectively [12] - "Whiteout Survival" continued to lead the global SLG market with its summer update, while "Honkai: Star Rail" saw a revenue surge of 325% in July [13] - "Goddess of Victory: Nikke" capitalized on its unique gameplay and Tencent's global distribution resources to become a top-grossing title [13] Group 4: Market Trends - The global gaming market is projected to exceed $184 billion (approximately ¥1.32 trillion) in total revenue by 2024, indicating a robust growth trajectory [15] - The total revenue of the top 30 Chinese games going overseas reached $7.9 billion (approximately ¥56.74 billion) in 2024, reflecting a slight year-on-year increase and a 25% rise compared to 2019 [15]