“文旅+非遗+剧本+美食”跨界融合激活品牌魅力 多元体验场景圈粉“留下人”

Group 1: Night Tourism Development - The Xidi Scenic Area in Anhui will launch an upgraded "Xidi Night Tour" in the summer of 2025, allowing visitors to experience local traditional culture at night in addition to daytime sightseeing of Huizhou architecture [1] - The scenic area will feature interactive experiences such as a non-heritage dragon dance and immersive night tour routes, enhancing the night tourism offerings [4][6] - Currently, rural tourism in Anhui accounts for over 50% of the province's total tourist reception, indicating a significant trend towards rural night tourism [7] Group 2: Cultural and Interactive Experiences - In Xiamen, museums are attracting visitors with unique exhibitions and interactive projects, leading to a surge in attendance during the summer [9] - The Xiamen Museum has introduced an immersive comedy script tour that transforms traditional exhibits into dynamic theatrical experiences, allowing audience participation [10][11] - The "Weekend Theater Encounter" at the museum features traditional opera performances and interactive elements, contributing to a total visitor count exceeding 100,000 since July [12] Group 3: Culinary Competitions and Economic Impact - In Anhui, a food competition spanning 16 cities is underway, aimed at transforming local culinary offerings into a cultural tourism brand [20][22] - The first competition in Hefei attracted 150,000 visitors in one night, generating nearly 20 million yuan in revenue for surrounding businesses [23] - In Shandong, a similar food competition attracted 50,000 tourists over four days, showcasing the effectiveness of combining food, competition, and tourism to drive economic activity [25][27]