位列第九！金沙酒业以41.28亿元品牌价值跻身中华老字号品牌榜

Core Viewpoint - The "2025 China Brand Value Evaluation Information" was recently announced, highlighting the significance of brand value assessment in promoting Chinese brands globally. The evaluation has been held for twelve consecutive years and is organized by various reputable institutions, emphasizing its importance in the Chinese market [1]. Group 1: Brand Value Rankings - The evaluation revealed that Kweichow Moutai Co., Ltd. ranked ninth among the "Chinese Time-Honored Brands" with a brand value of 4.128 billion yuan, establishing itself as a benchmark for revitalization in the liquor industry [1][2]. - The top three brands in the same category were Zhangzhou Pien Tze Huang Pharmaceutical Co., Ltd. with a brand value of 43.739 billion yuan, Guangzhou Wanglaoji Pharmaceutical Co., Ltd. at 25.910 billion yuan, and Dong'e Ejiao Co., Ltd. at 19.212 billion yuan [2]. Group 2: Strategic Development - Kweichow Moutai is located in the Guizhou province, one of the three major golden production areas for Chinese sauce-flavored liquor, and has a long history of brewing. The company emphasizes brand building as a key driver for high-quality development [3]. - Starting in 2024, Kweichow Moutai will implement three new brand strategies: the "啤白 Empowerment Strategy," the "Production Area Strategy," and the "Category Strategy," focusing on its upstream production area positioning [3]. Group 3: Innovation and Competitive Advantage - As a time-honored liquor enterprise, Kweichow Moutai believes that continuous innovation is essential for maintaining brand vitality and strengthening competitiveness. The company explores diverse innovation pathways across various dimensions, including product, capacity, quality, brand, market, talent, ecological chain, and strategy [5]. - The company is committed to sustainable development through green production practices and aims to enhance brand value by deepening its focus on the soft and mellow sauce-flavored liquor category, striving to establish a differentiated competitive advantage [5].