辞任国企营销总，孙群存出走象屿地产

Core Viewpoint - The article discusses the challenges faced by Xiamen-based real estate company Xiangyu Real Estate in Shanghai, highlighting issues such as land acquisition difficulties and talent turnover, particularly the recent resignation of marketing center general manager Sun Quncun, which reflects broader industry trends and competitive pressures [1][6][8]. Group 1: Company Challenges - Xiangyu Real Estate has only secured 2 land parcels in Shanghai as of August 11, 2023, marking a significant decline in land acquisition over the years [1][7]. - The company has experienced a talent exodus, with Sun Quncun resigning to seek new opportunities, indicating potential internal dissatisfaction and challenges in attracting and retaining skilled professionals [1][6]. - The competitive landscape in Shanghai has intensified, with state-owned enterprises increasingly dominating land acquisitions, making it harder for Xiangyu to secure quality land [7][8]. Group 2: Market Performance - Xiangyu Real Estate's sales performance in Shanghai has deteriorated, dropping from 5th place in 2023 with sales of approximately 284.7 billion yuan to 14th place in 2024 with only 119.1 billion yuan [8][9]. - The company has seen a significant reduction in land acquisition from 5 parcels in 2021 to just 2 in 2025, reflecting a broader trend of declining market presence [7][9]. - Despite a strong sales performance in previous years, recent data shows that sales have stagnated, with only 15 units sold in a two-month period for a key project [9][10]. Group 3: Strategic Adjustments - In response to market challenges, Xiangyu Real Estate has undergone organizational restructuring, consolidating regional offices to streamline operations and improve efficiency [9][10]. - The company has brought in external talent to revitalize its marketing and acquisition strategies, hoping to leverage new perspectives to navigate the competitive landscape [8][10]. - The need for a breakthrough in investment, product development, and talent placement has been identified as crucial for Xiangyu's future success in Shanghai [9].