GAC GROUP(SH:601238) Mei Ri Jing Ji Xin Wen·2025-08-12 10:09Core Insights - GAC Group and Huawei are advancing their collaboration through the Huawang Automotive project, aiming to penetrate the high-end smart electric vehicle market [1][2] - The establishment of Huawang Automotive is a strategic move, with GAC Group holding 100% ownership and Huawei not currently holding any equity [1][2] - A new management model will be implemented to enhance efficiency and shorten product development cycles, with clear division of responsibilities between GAC and Huawei [2] Company Developments - GAC Group has invested 1.5 billion yuan to establish Huawang Automotive, which will integrate GAC's manufacturing capabilities with Huawei's smart technology [1] - The new company plans to launch two models, a sedan and an SUV, targeting the 300,000 yuan market segment, with a focus on smart features [2] - Huawang Automotive has initiated a city channel recruitment plan, prioritizing major cities and employing a "1+N" channel model for distribution [3][4] Sales and Marketing Strategy - The sales responsibility will be managed by a new team within the joint venture, differing from Huawei's previous sales model [3] - Huawang Automotive aims to leverage Huawei's innovative marketing strategies while maintaining GAC's traditional sales management characteristics [4] - Specific requirements for dealership recruitment include experience with luxury or mainstream electric vehicle brands and adequate resources in prime automotive locations [3][4]