联合医疗机构创新尿裤，Babycare：不惜成本，不打价格战

Core Insights - Babycare is addressing the common issue of diaper rash, known as "red butt," by establishing a "Pee Pee Research Center" in collaboration with Shanghai United Family Hospital to innovate and upgrade diaper products from a medical perspective [1][2] - The company emphasizes the importance of scientific parenting through a closed-loop system of "observation-prevention-intervention" to enhance infant skin health [3] Group 1: Product Innovation and Research - Babycare has been innovating in the diaper sector by focusing on six technical dimensions, including breathability and softness, and has collaborated with international material giants like Henkel and 3M to integrate cutting-edge material technologies into their products [2][3] - The company has implemented stringent quality control measures, including over 560 physical and chemical indicators for raw materials and more than 100 performance tests for finished products, ensuring product stability and safety [3] Group 2: Market Dynamics and Policy Impact - Recent favorable policies in the maternal and infant industry, such as childcare subsidies and free preschool education, are expected to stimulate consumption and lower family rearing costs, benefiting companies like Babycare [4][5] - Babycare is actively responding to these policies by launching price subsidy campaigns for diapers and other products, aiming to enhance its market position amid increasing competition [5] Group 3: Competitive Strategy and Market Expansion - Babycare is committed to avoiding price wars by focusing on high-quality product development, regardless of market pressures, and has established a multi-channel distribution strategy that includes online and offline platforms [6] - The company is also expanding internationally, with a presence in over 8,000 stores in Japan and plans to further penetrate the Middle Eastern market [6]