“上门经济”重构生活图景 服务入户拓展消费新边界

Core Viewpoint - The "door-to-door economy" is evolving from a single form of delivery and takeaway services to a comprehensive service model that covers various life scenarios, driven by the digital economy and consumer upgrades [1][3][4]. Group 1: Market Growth and Trends - The O2O (online-to-offline) market for home chefs in China is projected to grow from 540 million yuan in 2015 to 1.19 billion yuan, with an expected market size of 1.37 billion yuan in 2024, indicating a rising demand for door-to-door services [6]. - The shift from in-store consumption to door-to-door services reflects consumers' increasing desire for time efficiency and quality experiences in a fast-paced lifestyle [4][6]. Group 2: New Employment Opportunities - The rise of the "door-to-door economy" has led to the emergence of new professions, such as home chefs and organizing specialists, which are gaining official recognition and transitioning from informal to structured roles [12]. - The 2022 revision of the "Occupational Classification of the People's Republic of China" officially recognized "organizing specialists" as a new profession, highlighting the growth of this sector [12]. Group 3: Role of Technology and Social Media - The development of the "door-to-door economy" is significantly supported by the internet, which facilitates connections between consumers and service providers through platforms like Douyin, Xiaohongshu, and Meituan [8][9]. - Social media has enabled many service providers to market their offerings effectively, creating a chain from online promotion to offline service delivery [8][9]. Group 4: Professionalization and Specialization - The door-to-door economy is witnessing a trend towards professionalization, with service providers enhancing their skills and adopting a more intellectual approach to their work, moving from physical labor to knowledge-based services [12][14]. - In the pet care sector, the demand for personalized services remains strong, as pet owners prefer dedicated caregivers over automated feeding solutions, emphasizing the need for companionship for pets [13][14]. Group 5: Future Development Directions - Future growth of the "door-to-door economy" will depend on aligning with changing consumer needs, establishing service standards, and creating legal frameworks to regulate the involved parties and services [14].