大数据观察·海洋经济活力足｜海岛游 带动消费新需求

Core Viewpoint - The article highlights the transformation of Zhoushan, Zhejiang, into a world-class tourist destination through the enhancement of its cultural and tourism industry, showcasing new experiences and improved services for visitors [2][3]. Transportation Innovations - The introduction of the "Island Express" helicopter service has significantly improved inter-island transportation, reducing travel time to East Ji Island from nearly 2 hours by ferry to about 30 minutes by helicopter, with a ticket price around 600 yuan [3][4]. - During the recent "May Day" holiday, the helicopter service operated 4 flights daily, achieving full capacity on most trips, indicating strong demand for this new travel option [3][4]. Tourism Development - The local government has been actively developing unique tourism routes and attractions, such as the "Romantic Island" concept on Baisha Island, which includes new scenic spots and facilities to enhance visitor experiences [5][6]. - In the first seven months of the year, Zhoushan received approximately 14 million tourists, marking a year-on-year increase of 13.9%, reflecting the growing popularity of the region [6]. Digital Integration - The launch of the "You Shengsi" WeChat mini-program has streamlined the booking process for tourists, allowing them to manage their travel needs in one place, which has improved customer satisfaction and business for local operators [7][8]. - The mini-program utilizes artificial intelligence to recommend itineraries based on popular attractions and proximity, enhancing the overall travel experience for visitors [8]. Future Prospects - Zhejiang province aims to develop its island tourism industry further, with plans to attract 100 million visitors annually to its top ten island parks by 2026, indicating significant growth potential in the sector [8].