头部玩家躬身入局，国货美妆企业开启ESG硬实力较量

Core Insights - The beauty industry is increasingly focusing on sustainable development as a core strategy, driven by the "dual carbon" strategy and the green consumption wave [1][2] - Major players like Huaxizi and Proya are actively implementing ESG (Environmental, Social, Governance) practices, with initiatives such as Huaxizi's smart factory and Proya's "green beauty" strategy [1][2] - Natural堂 Group's 2024 Sustainable Development Report highlights the company's commitment to social responsibility as a fundamental aspect of its brand identity [2] ESG Practices in the Beauty Industry - Natural堂 Group's report outlines its strategic layout and key initiatives in ESG, emphasizing the importance of integrity, quality, and technological leadership since its establishment in 2001 [2] - The report serves as a reference for sustainable development practices in the beauty industry, showcasing the responsibilities and values that companies should uphold [2] - Other companies, such as Huaxizi and Proya, are also making strides in ESG, with Huaxizi achieving a "digital level four" certification and Proya integrating sustainability into its product lifecycle [2] Drivers for ESG Focus - The increasing global emphasis on environmental protection and social responsibility is driving beauty companies to focus on ESG, alongside growing consumer demand for sustainable products [3][6] - Stricter government regulations on ESG compliance necessitate that companies meet certain standards to avoid legal risks [3][6] - Implementing ESG practices can enhance brand image and consumer trust, thereby improving market competitiveness [3][6] Execution Challenges - The successful implementation of ESG principles remains a challenge, with many companies still in the exploratory phase of their ESG journey [7] - Key difficulties include managing the environmental impact of production processes and the costs associated with transitioning to sustainable practices [7] - Companies are encouraged to focus on the entire product lifecycle to minimize carbon emissions and resource consumption while enhancing social responsibility [7] Future Outlook - ESG practices are expected to drive the beauty industry towards greater sustainability, with companies excelling in ESG likely to gain market opportunities and consumer recognition [8] - The competition within the industry is shifting from price and quality to comprehensive value, influenced by consumer demand for environmentally friendly and personalized products [8] - Key themes such as technological barriers, globalization, and sustainable development will continue to be central to leading beauty companies as they seek to find balance in their operations [8]