一年关店近千家，麒麟西瓜比商超贵两倍，百果园为何割不动消费者

Core Viewpoint - The article discusses the decline of Baiguoyuan, a once-prominent high-end fruit retailer, highlighting its financial losses, store closures, and the erosion of consumer trust in its brand [3][12][25]. Company Summary - Baiguoyuan, which positioned itself as a high-end fruit expert, is facing significant challenges, including a loss of 386 million yuan in 2024, marking its first major loss since going public [3][12]. - The company closed 966 stores in 2024, averaging five closures per day, indicating a rapid decline in its retail presence [3][12]. - The brand's initial success was built on offering high-quality fruits and a unique shopping experience, but it has struggled to maintain this value proposition as consumer preferences shift [9][11]. Industry Summary - The fruit retail industry faces inherent challenges such as high spoilage rates (10%-20%) and the difficulty of maintaining quality control due to external factors like climate and agricultural practices [14]. - Increased competition from retailers like Sam's Club, JD.com, and Hema, which offer lower prices for similar quality, has pressured Baiguoyuan's pricing strategy [18][25]. - The shift in consumer behavior towards seeking value for money has led to a disconnect between Baiguoyuan's premium pricing and the perceived value of its products [25].