茅台7000元新酒受热捧！普遍报价翻倍→

Core Insights - The new product from Guizhou Moutai, priced at 7000 yuan per bottle, has seen its market price nearly double shortly after launch, with second-hand market prices reaching around 14000 yuan per bottle [2][4] - The product, commemorating the 70th anniversary of the "Five-Star" trademark, sold out within 2 minutes, generating approximately 1.79 billion yuan in direct sales revenue [4] - The unique "one bottle, one code" concept adds a personalized touch to the product, aligning with the company's exploration of emotional consumption [2][10] Product Launch and Market Response - Guizhou Moutai launched the "Guizhou Moutai (Five-Star Trademark 70th Anniversary Commemorative)" on August 8, with a limited release of 25,568 bottles [4][10] - The product's market response exceeded expectations, with prices on platforms like JD.com reaching around 15000 yuan per bottle, and some listings as high as 34999 yuan [4][8] - The lowest price recorded on JD.com within 24 hours was 11290 yuan per bottle, which later increased to over 15000 yuan [8] Emotional Consumption Trend - The product's strategy emphasizes "unique date coding," which aligns with Moutai's recent focus on emotional value in consumer products [12] - Emotional consumption is identified as a significant trend, with companies needing to address consumer demands for emotional value [12][13] - The rise of emotional consumption is linked to changing consumer preferences, moving from survival-based consumption to enjoyment and spiritual consumption [13]