锦江酒店积极推进全球化战略 业务多元布局

Core Viewpoint - The company is actively pursuing a globalization strategy to enhance its competitiveness and market value in the context of economic globalization [1][5]. Group 1: Globalization Strategy - On June 5, the company's board approved the issuance of H-shares and listing on the Hong Kong Stock Exchange, marking a significant step in its globalization strategy [2]. - The funds raised from the H-share listing will primarily be used to strengthen and expand overseas operations, repay bank loans, and supplement working capital [2]. - By the end of 2024, the company announced a partnership with RIYAZ to expand its hotel brands into Southeast Asia, targeting six countries including Malaysia and Indonesia [3]. Group 2: Financial Performance - In 2024, the company achieved a total revenue of 14.063 billion yuan, with hotel operations contributing 13.821 billion yuan and overseas hotel revenue reaching 4.256 billion yuan, accounting for 30.8% of hotel revenue [2]. - The RevPAR for overseas limited-service hotels reached 112.27% of the 2019 level, showing a 0.35% increase compared to 2023 [3]. Group 3: Brand Development - The company has built a diverse brand matrix through strategic investments and acquisitions, including the acquisition of the Louvre Group and Vienna Hotel Group [4]. - The company’s brand portfolio covers all categories from high-end to economy, with notable brands like Jinjiang Metropolo and Vienna International [4]. - As of December 2024, the Jinjiang Metropolo brand has opened 228 hotels across over 100 cities in China [4]. Group 4: Future Outlook - The company is positioned for positive growth through its globalization strategy, brand matrix enhancement, and operational optimization, laying a solid foundation for future development [5].