花王集团：加强中国市场本地化战略布局将成为未来核心战略

Core Insights - Kao Group's business in China is developing smoothly, with cosmetic sales expected to grow in the first half of 2025 as planned [1] - Local product scale has increased by 1.8 times compared to the previous year, indicating steady growth [1] - The Chinese market is deemed crucial for Kao, with a significant production scale, leading to a strategic focus on enhancing localization in production and sales [1]