2 1 Shi Ji Jing Ji Bao Dao·2025-08-12 12:41Core Viewpoint - The State Administration for Market Regulation (SAMR) has released a draft regulation aimed at enhancing food safety responsibilities for online food trading platforms, including delivery, live streaming, social media, short video platforms, community group buying, and self-built websites [1][2]. Group 1: Regulatory Framework - The draft regulation consists of 23 articles covering five main areas: overall requirements, responsibility allocation, personnel requirements, roles and responsibilities, and penalties for violations [2]. - Platforms are required to ensure that their branches, agents, and partners comply with unified food safety management responsibilities [3]. Group 2: Food Safety Management - Platforms engaging in self-operated food sales must assume the responsibilities of food sales enterprises [4]. - The regulation mandates platforms to establish a "daily control, weekly inspection, monthly scheduling" system and appoint food safety directors and personnel commensurate with transaction volume [4]. Group 3: Risk Management and Compliance - Upon identifying food safety risks, platforms must take actions such as blocking, removing, or deleting food information or links, and halting related sales activities [5]. - Previous regulations have highlighted the platforms' obligations to audit and manage merchants, but practical implementation has revealed ambiguities in responsibility allocation [5]. Group 4: AI and Marketing Practices - The regulation addresses the use of AI-generated images by merchants, which has raised concerns about misleading marketing practices [6]. - Platforms like Meituan and JD have implemented stricter review requirements for images used by merchants, particularly those generated by AI, to prevent misleading consumers [8].