KWEICHOW MOUTAI(SH:600519) Di Yi Cai Jing·2025-08-12 12:39Core Viewpoint - The recent launch of the Guizhou Moutai (70th Anniversary of the Five-Star Trademark) has led to a significant price increase, with market prices generally exceeding 10,000 yuan per bottle, indicating strong demand and potential for future price appreciation [1][6]. Group 1: Product Launch and Sales - The new product was officially launched on August 8, priced at 7,000 yuan per bottle, and sold out within approximately 2 minutes, generating an estimated revenue of 179 million yuan [1][4]. - Each bottle features a unique identity code, with a total of 25,568 bottles available, symbolizing the 25,568 days over the past 70 years, enhancing its exclusivity [1][4]. Group 2: Market Dynamics - Some retailers are reporting offers as high as 60,000 yuan per bottle for specific date-coded bottles, indicating a strong secondary market and potential for price speculation [1][6]. - It is anticipated that as time progresses, the market price of the Moutai 70th Anniversary edition may establish a "one code, one price" scenario, particularly for auspicious numbers, which could see significant premium pricing [6]. Group 3: Trademark Registration - Guizhou Moutai has applied for the registration of several trademarks, including "Five-Star Moutai" and "Flying Moutai," across various international classifications related to alcoholic beverages and advertising, with most registrations already successful [10].