拿下 2 亿用户，张一鸣造了个新“抖音”

Core Insights - The article highlights the rapid rise of the "Hongguo Free Short Drama" app, which has reached 210 million monthly active users by June 2025, marking a 179% year-on-year growth, surpassing traditional long video platforms like Youku [3][5][14] Group 1: User Growth and Market Position - Hongguo Free Short Drama has achieved a user base of 210 million, surpassing Youku's 200.6 million monthly active users in a significantly shorter time frame [3][5] - The app's growth is attributed to its integration with Douyin, leveraging its massive user base to drive traffic [9][16] Group 2: Business Model and Revenue Generation - The app operates on a "free + advertising" model, allowing users to access content without payment, which has led to increased user engagement and advertising revenue [19][21] - Revenue from platform sharing has seen rapid growth, with income surpassing 300 million by November 2024 [20] Group 3: Content Strategy and Production Efficiency - Hongguo has implemented a "Guo Ran Plan," releasing curated short drama lists monthly across various genres, with low production costs and quick turnaround times [22][31] - The app utilizes AI-driven script production to optimize resource allocation and advertising strategies, allowing for rapid market validation [31][32] Group 4: Industry Trends and Future Outlook - The success of Hongguo reflects a shift towards a "fast consumer goods" model in content production, emphasizing quick production and immediate monetization [36] - The company aims to balance commercialization with content innovation while exploring international markets, potentially replicating its model globally [37][38]