Core Viewpoint - La Chapelle has announced that Hangzhou Jinsui Fenghua Enterprise Management Partnership has become its controlling shareholder, which is expected to help resolve the company's historical debt issues and empower the brand through the resources of its new parent company, Guangsui E-commerce [1][2]. Group 1: Company Overview - Hangzhou Jinsui is managed by Guangsui Jintou Holdings, with Wang Guoliang as the actual controller, who is well-known in the e-commerce industry [1]. - Guangsui E-commerce, founded in 2013, is one of the earliest companies to provide e-commerce solutions for well-known clothing and pharmaceutical brands in China, currently employing over 300 people [1]. Group 2: Strategic Advantages - The operational advantages of Guangsui E-commerce, including platform operation, distribution management, traffic integration, and operational planning, are expected to accelerate La Chapelle's transformation into an efficient new retail model [2]. - La Chapelle can leverage Guangsui E-commerce's upstream supply chain and downstream channel experience to enhance supply chain and sales coordination efficiency [2]. - The professional operational team from Guangsui E-commerce will optimize La Chapelle's product planning, marketing promotion, and online channel development capabilities [2]. Group 3: Market Position and Consumer Engagement - La Chapelle retains significant commercial value and influence, with over 12.63 million registered members and more than 3.4 million followers on its WeChat official account [2]. - The La Chapelle brand's Tmall flagship store has approximately 10.44 million followers, while its Douyin presence boasts over 10.26 million followers, ranking high among apparel categories on various e-commerce platforms [2].
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