HI-CHEW® RETURNS TO FORTNITE WITH A FLAVORFUL LINEUP OF MINI-GAMES, EXCLUSIVE REWARDS, AND FAN-CREATED CONTENT

Core Insights - HI-CHEW® has returned to Fortnite for the third consecutive year, offering players exclusive in-game items and branded mini-games [1][5] - The collaboration is powered by Super League, enhancing fan engagement through playable media and experiences [1][11] - HI-CHEW® is the first brand to lead a Creator Competition within Fortnite, inviting top map creators to design custom experiences [3][8] In-Game Experiences - Three limited-time mini-games are available: HI-CHEW® Climbers, HI-CHEW® Chewlet Grabbers, and HI-CHEW® Block Drop [2][5] - Players can enter the Chewbie-Dome to participate in these mini-games and collect HI-CHEW® Coins for exclusive rewards [5][9] - Additional games include Chewbie Says Go! and HI-CHEW® Pillars, adding variety and excitement to the gameplay [6] Engagement and Rewards - A game-wide quest rewards players for engaging with HI-CHEW® experiences, offering unique collectible items [7] - HI-CHEW® launched an Unlockable site for players to complete challenges and earn points redeemable for digital and physical prizes [12] - The partnership with Super League aims to create memorable moments and deepen connections with fans through interactive experiences [10][11] Brand Integration - The collaboration with Fortnite showcases HI-CHEW®'s innovative approach to brand integration in gaming [10][11] - HI-CHEW® continues to expand its presence in the gaming community, leveraging the popularity of Fortnite to reach a broader audience [9][10] - The initiative reflects a growing trend of brands utilizing playable media to enhance consumer engagement and cultural relevance [11][17]