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岭南荔枝跨洋记:保鲜技术护航 “东方爱情果”叩响全球市场
2 1 Shi Ji Jing Ji Bao Dao·2025-08-12 14:24

Core Insights - Guangdong lychee has successfully expanded its global presence, particularly in the U.S. market, due to advancements in preservation technology and logistics [2][3][7] - The export volume of lychee from Guangzhou has increased significantly, with a 2.5 times growth in the first half of the year, and the U.S. market showing a staggering 26-fold increase [2][3] - The cultural branding of lychee as a symbol of Chinese heritage is being emphasized to enhance its market appeal globally [7] Export Growth - Guangdong's lychee exports have reached over 8,000 tons annually, accounting for 55% of the national total [7] - In the first half of this year, Guangzhou exported 1,099.3 tons of lychee, marking a 2.5 times increase compared to the previous year [2] - The U.S. has become the second-largest export market for Guangdong lychee, with a 26-fold increase in exports [2] Preservation Technology - Companies like Mingjing Agriculture and Zhongli Group are implementing advanced preservation techniques, including a complete cold chain system that maintains a constant temperature of 0°C during transport [3][4] - The preservation period for lychee during shipping to New York is over 40 days, aided by innovations in packaging and processing [3][4] - The development of cold treatment radiation technology has addressed preservation challenges for lychee exports to Europe and America [4] Cultural Branding and Market Strategy - There is a push to create a strong cultural identity for lychee, with initiatives like the "Lychee Culture" campaign aimed at enhancing its recognition in global markets [7] - The company aims to establish "Lychee Impression" as a brand that resonates with consumers worldwide, similar to how Madagascar lychee is marketed as a "Christmas fruit" [7] - The focus is on expanding beyond the Chinese community in the U.S. to reach a broader consumer base [7]