Core Viewpoint - The company, LeSi Group (02540), anticipates a decrease in net profit for the six months ending June 30, 2025, with an expected profit of approximately RMB 19 million to RMB 28 million, down from RMB 28.6 million in the same period of 2024 [1] Summary by Relevant Categories Financial Performance - The expected net profit for the upcoming period is projected to decline by approximately RMB 16 million compared to the previous year [1] - The anticipated net profit range is between RMB 19 million and RMB 28 million [1] Factors Contributing to Profit Decrease - A reduction in gross profit by approximately RMB 9.8 million, primarily due to changes in rebate policies from media partners, resulting in a lower rebate rate [1] - Increased employee benefit expenses due to the expansion of the sales and marketing department, leading to higher sales and marketing costs [1] - Increased depreciation from the new office at Beijing Star Center and higher employee benefit expenses due to an increase in operational staff, contributing to higher general and administrative expenses [1]
乐思集团(02540)发盈警，预期中期纯利同比减少