Financial Performance - The company reported revenue of approximately RMB 681.5 million for the year ended December 31, 2024, representing an 8.5% increase from RMB 628.0 million in 2023[7]. - The net profit increased from approximately RMB 65.2 million in 2023 to RMB 72.5 million in 2024, reflecting an 11.1% growth[7]. - The total billing amount rose from approximately RMB 950.5 million as of December 31, 2023, to approximately RMB 1,000.5 million as of December 31, 2024, marking a growth of about 5.3%[18]. - The gross profit margin decreased to 14.9% in 2024 from 16.6% in 2023[8]. - The basic earnings per share for 2024 was approximately RMB 0.15, compared to RMB 0.17 in 2023[16]. - The operating profit before tax increased by 10.4% from RMB 68.4 million in 2023 to RMB 75.5 million in 2024[7]. - The company's revenue increased by approximately RMB 53.5 million or 8.5% from RMB 628.0 million in the year ended December 31, 2023, to approximately RMB 681.5 million in the year ended December 31, 2024[38]. - Revenue from mobile advertising solutions rose by approximately RMB 54.5 million or 9.1% from RMB 602.1 million to approximately RMB 656.7 million during the same period[40]. Business Strategy and Operations - The company focused on enhancing its capabilities in providing integrated marketing services to high-quality clients, particularly in the rapidly growing sectors[18]. - The company aims to enhance its mobile advertising distribution network by collaborating with strong companies, particularly in key overseas markets and selected regions in China[20]. - The company plans to apply artificial intelligence technology to improve the efficiency of the entire marketing chain, from content production to optimization[24]. - The company is seeking business cooperation and acquisition opportunities with larger companies to strengthen its technical capabilities and expand its customer base[34]. - The company plans to expand its short video production capabilities and explore the application of AI technologies in video production[32]. - The company aims to optimize and upgrade its self-developed platform to enhance operational efficiency and data analysis capabilities[33]. Financial Management and Governance - The company reported a comprehensive financial management strategy overseen by the Chief Financial Officer, ensuring effective accounting and financial oversight[81]. - The group has a strong management team with over 15 years of experience in technology and internet sales and marketing[63][65][68]. - The company has confirmed compliance with the standards of conduct for securities trading by all directors since the listing date[160]. - The board consists of eight members, including four executive directors and three independent non-executive directors, ensuring a balanced composition[163]. - The company has adopted the corporate governance code as per the listing rules and has been compliant since the listing date on March 8, 2024[156]. Environmental, Social, and Governance (ESG) Initiatives - The board emphasizes the importance of environmental, social, and governance (ESG) matters for sustainable success, integrating these considerations into business operations[88]. - The company has established a risk management framework that incorporates ESG risks into its overall operational risk management[89]. - The company has identified climate change as a major ESG risk, highlighting the need for proactive management strategies[92]. - The company aims to enhance mobile advertising exposure and achieve marketing goals for clients through high-quality advertising solutions[104]. - The company is committed to maintaining the highest standards of integrity and has established internal policies to combat bribery and corruption[101]. Employee Management and Development - The total number of employees increased from 118 in 2023 to 150 in 2024, representing a growth of approximately 27.12%[121]. - The employee turnover rate rose significantly to 22.54% in 2024 from 7.59% in 2023, indicating a notable increase in employee attrition[121]. - The company has implemented a comprehensive policy to manage various aspects of employment, including recruitment, promotion, and equal opportunities[122]. - The company conducts annual performance evaluations to maintain employee competitiveness and offers promotion opportunities for high performers[124]. - The company emphasizes a diverse, equitable, and inclusive workplace, implementing policies to prevent harassment and discrimination[127]. Compliance and Risk Management - The company has established a comprehensive risk management and internal control system to address various operational risks[195]. - The board is responsible for maintaining effective risk management and internal control systems, with an annual review of their adequacy and effectiveness[195]. - The company has engaged legal advisors for ongoing compliance with laws and regulations in China and Hong Kong[199]. - The company has implemented internal review policies to ensure the health and safety of audiences in its mobile advertising solutions[103]. - The company has established measures to manage potential conflicts of interest arising from the controlling shareholder's business activities[157].

Financial Performance - For the fiscal year ending December 31, 2024, the company reported total revenue of approximately RMB 681.5 million, an increase of 8.5% from RMB 628.0 million in the previous year[4]. - Gross profit for the same period was approximately RMB 101.4 million, reflecting a decrease of 2.5% compared to RMB 104.0 million in 2023[4]. - The company's profit before tax increased by 10.4% to approximately RMB 75.5 million, up from RMB 68.4 million in the prior year[4]. - Net profit attributable to equity shareholders rose by 11.1% to approximately RMB 72.5 million, compared to RMB 65.2 million in 2023[4]. - The group's annual profit increased from approximately RMB 65.9 million for the year ended December 31, 2023, to approximately RMB 73.2 million for the year ended December 31, 2024, representing an increase of about RMB 7.3 million or 11.1%[32]. - The group's operating profit for the year ended December 31, 2024, was approximately RMB 78.3 million, an increase from approximately RMB 70.7 million for the year ended December 31, 2023[38]. - The actual tax rate for the year ended December 31, 2024, was approximately 3.0%, down from approximately 3.7% for the year ended December 31, 2023[31]. - The company's effective tax expense decreased to RMB 2,303,000 in 2024 from RMB 2,508,000 in 2023, showing a reduction of approximately 8.2%[56]. - The company reported a basic earnings per share of RMB 72,489,000 for 2024, compared to RMB 65,231,000 in 2023, marking an increase of approximately 11.5%[60]. Revenue Breakdown - Revenue from mobile advertising solutions increased by approximately 9.1% to about RMB 656.7 million, up from RMB 602.1 million in the previous year[10]. - Mobile advertising solutions accounted for approximately 96.4% of total revenue for the fiscal year ending December 31, 2024[10]. - Revenue from advertising distribution services decreased by approximately 4.1% to about RMB 24.9 million for the year ending December 31, 2024, down from approximately RMB 25.9 million for the year ending December 31, 2023[11]. - Revenue from mobile advertising solutions rose from approximately RMB 602.1 million to approximately RMB 656.7 million, an increase of approximately RMB 54.5 million or 9.1%[22]. - The company had two major customers contributing over 10% of total revenue, with revenues from these customers being approximately RMB 159,924,000 and RMB 78,344,000 for 2024[48]. - Major customers accounted for approximately RMB 367.8 million and RMB 159.9 million in revenue, representing 54.0% and 23.5% of total revenue respectively[71]. Client and Market Information - As of December 31, 2024, the company served 219 clients across various industries, including technology, financial services, and gaming[10]. - The number of internet users in China reached approximately 1,108 million, with mobile internet users at about 1,105 million, indicating a penetration rate of approximately 99.7%[6]. - The company aims to enhance its competitive edge in the mobile advertising market by focusing resources on providing value-added services to key clients[7]. - The company has established business relationships with five media distributors, allowing direct distribution of mobile ads across 32 media platforms operated by prominent technology companies in China[9]. - The company maintains relationships with five major media partners, allowing direct distribution of mobile advertisements across 32 media platforms operated by renowned technology companies in China[13]. Cost and Expenses - The company's service costs increased from approximately RMB 524.0 million to approximately RMB 580.1 million, an increase of approximately RMB 56.0 million or 10.7%[24]. - Selling and marketing expenses decreased from approximately RMB 3.4 million to approximately RMB 3.1 million, a decrease of approximately RMB 0.3 million or 7.5%[27]. - General and administrative expenses decreased from approximately RMB 29.0 million to approximately RMB 27.1 million, a decrease of approximately RMB 1.9 million or 6.5%[28]. - Financial costs increased from approximately RMB 2.2 million to approximately RMB 2.8 million, an increase of approximately RMB 0.5 million or 23.1%[30]. - Employee costs slightly increased to RMB 22,314,000 in 2024 from RMB 22,186,000 in 2023, indicating a marginal rise of 0.6%[54]. - Total employee costs were approximately RMB 22.3 million in 2024, slightly up from RMB 22.2 million in 2023[72]. Assets and Liabilities - Total assets as of December 31, 2024, amounted to RMB 810,912,000, compared to RMB 583,886,000 in 2023, representing a growth of 38.9%[40]. - Net asset value increased to RMB 612,016,000 in 2024 from RMB 425,692,000 in 2023, marking a rise of 43.8%[41]. - Current liabilities rose to RMB 202,477,000 in 2024 from RMB 159,186,000 in 2023, an increase of 27.2%[40]. - The group had bank borrowings of approximately RMB 36.7 million as of December 31, 2024, down from approximately RMB 57.5 million as of December 31, 2023[34]. - The group's asset-liability ratio was approximately 6.5% as of December 31, 2024, compared to approximately 13.6% as of December 31, 2023[34]. - The company has no bank loans secured or guaranteed as of December 31, 2024, compared to RMB 30,000 thousand in secured loans in 2023, reflecting a complete reduction[70]. Cash Flow and Capital - Cash and cash equivalents surged from approximately RMB 76.8 million as of December 31, 2023, to approximately RMB 149.4 million as of December 31, 2024, primarily due to the net proceeds from the initial public offering[35]. - The company reported a significant increase in cash and cash equivalents, reaching RMB 149,421,000 in 2024, compared to RMB 76,846,000 in 2023, a growth of 94.3%[40]. - The total amount raised from the listing on March 8, 2024, was approximately HKD 137.5 million (approximately RMB 124.8 million), with a net amount of approximately HKD 52.0 million (approximately RMB 47.2 million) after deducting expenses[82]. - As of December 31, 2024, the net proceeds from the listing have been allocated as follows: 40% for expanding mobile advertising business, 20% for enhancing short video production capabilities, and 20% for optimizing self-developed platform functions[82]. - The company has allocated HKD 8.6 million for general working capital as part of the net proceeds[82]. Governance and Compliance - The company established an audit committee on February 21, 2024, consisting of three independent non-executive directors to oversee financial reporting and internal control systems[80]. - The audit firm KPMG confirmed that the financial data for the year ended December 31, 2024, is consistent with the audited consolidated financial statements[81]. - The audit committee reviewed the accounting principles and practices adopted by the group for the year ended December 31, 2024[80]. - The board of directors includes both executive and independent non-executive members, ensuring a diverse governance structure[85]. Future Plans - The company plans to continue expanding its short video production capabilities, enhancing its service offerings to meet market demands and increase client reliance[14]. - The company will continue to follow the future plans and use of proceeds as outlined in the prospectus[83]. - The company plans to utilize the net proceeds according to the prospectus without significant changes or delays[83]. - The group has no plans for significant investments or acquisitions of capital assets as of the announcement date[73].