茅台也扛不住，中报业绩降速

Core Viewpoint - Guizhou Moutai's revenue for the first half of 2025 increased by 9.16% year-on-year, with net profit rising by 8.89% [2][3] Financial Performance - Total revenue reached 91.094 billion yuan, a 9.16% increase compared to the previous year [2][3] - Net profit attributable to shareholders was 45.403 billion yuan, up 8.89% year-on-year [2][3] - Operating income for the first half was 89.389 billion yuan, reflecting a 9.10% growth [3] - Total profit amounted to 62.778 billion yuan, marking a 9.03% increase [3] - Cash flow from operating activities decreased by 64.18%, totaling 13.119 billion yuan [3] - Total assets decreased by 2.24% to 292.258 billion yuan, while net assets increased by 2.38% to 238.647 billion yuan [3] Market Context - The white liquor industry is undergoing significant adjustments, with 60% of companies experiencing price inversion, indicating supply-demand imbalances [8] - Moutai's price has dropped by 36.15% since 2022, reflecting changes in consumption scenarios [8] - The company set a revenue growth target of approximately 9% for 2025, lower than previous years' targets of around 15% [8][4] Product Performance - Moutai liquor generated 75.590 billion yuan in revenue, a 10.24% increase, while series liquor revenue was 13.763 billion yuan, up 4.69% [10] - Direct sales channels contributed 40.010 billion yuan, growing by 18.63%, while wholesale channels contributed 49.343 billion yuan, increasing by 2.83% [10] - The "i Moutai" platform generated 10.760 billion yuan in revenue, reflecting a 4.98% increase [10] Production and Cash Position - Moutai liquor production reached approximately 43,700 tons, up 11.76%, while series liquor production was about 29,600 tons, increasing by 30.40% [11] - Cash on hand was 51.645 billion yuan, down 12.90% from the previous year, accounting for 17.67% of total assets [12] Strategic Initiatives - Moutai is adapting to market changes through innovative strategies, including partnerships with e-commerce platforms and new product launches [14] - The introduction of a high-end product priced at 7,000 yuan aims to target the luxury market [14] - The "1×4" packaging design is intended to capture high-net-worth consumers in smaller gatherings [16] Industry Outlook - Other liquor companies are facing poor performance, with several reporting significant declines in revenue and profit [18][20] - The overall sentiment in the white liquor market suggests a potential recovery in the second half of 2026, with expectations for improved conditions [21]