涨价五毛钱，康师傅半年少了3409家经销商

Core Viewpoint - The company reported a revenue decline of 2.7% in the first half of the year, marking the first drop in six years, while net profit increased by 20.5% due to cost structure optimization and improved operational efficiency [1] Revenue and Profit Analysis - Total revenue for the first half of the year was 400.92 billion, with a net profit of 22.71 billion [1] - The gross profit margin increased by 1.9 percentage points to 34.5% [1] - The instant noodle segment generated revenue of 134.65 billion, down 2.5%, while the beverage segment accounted for over 65% of total revenue, with 263.59 billion, also down 2.6% [1] Pricing Strategy and Market Impact - The company has raised prices on several products, with increases ranging from 11% to 20%, affecting price-sensitive consumers [2] - Competitors like Uni-President have seen a revenue increase of 7.5% in their beverage segment during the same period [2] Sales Performance by Segment - In the instant noodle segment, only mid-priced products saw growth, while container noodles experienced a revenue decline of 1.3% to 67.71 billion [3] - The beverage segment saw declines in tea, water, and juice sales by 6.3%, 6.0%, and 13.0% respectively, with only carbonated drinks showing a 6.3% increase [3] Distributor Challenges - The increase in product prices has led to challenges for distributors, with many facing reduced profit margins [4] - The number of distributors decreased by 3,409 to 63,806, indicating a trend of consolidation and exit among less efficient distributors [4][5] Industry Context - The reduction in distributor numbers may further impact market sales, highlighting the importance of channel management in the food and beverage industry [6]