聚焦马中企业家大会｜金德昌控股集团CEO刘威泽：贸易联通，让企业走向全球

Core Insights - The importance of trade connectivity for companies aiming to enter global markets is emphasized, highlighting how it can lower operational costs and optimize resource allocation [5][6] - Companies must adapt their products to local tastes and cultures, leveraging digital technology for precise marketing and supply chain efficiency [6] - Enhanced communication and collaboration between Malaysian and Chinese enterprises is essential to facilitate trade and create a better environment for international expansion [8] Company Overview - Jindachang Holdings Group started as a simple grocery store in 1938, transitioned into fast-moving consumer goods in 1973, and was listed on the Malaysian stock exchange in 2015, serving clients in East Malaysia, Brunei, and Indonesia [3] Trade Connectivity - The deepening of economic globalization necessitates smooth trade channels, which not only reduce operational costs but also create more development opportunities for businesses [5] - Trade agreements and improved infrastructure play a crucial role in lowering market entry barriers, making it easier for companies to sell their products and services in foreign markets [5] Innovation and Sustainability - Exposure to new markets and competitors can stimulate innovation, prompting companies to develop new products and services [5] - With increasing consumer emphasis on environmental sustainability, companies are encouraged to integrate green principles into their operations to meet market expectations [6]