美食+比赛＋文旅！各地美食争霸赛点燃暑期消费热情

Group 1 - The food tourism sector is experiencing significant growth potential, with cities aiming to transform their culinary offerings into cultural tourism brands, thereby converting food traffic into tourism traffic [1] - In Anhui, a food competition is taking place across 16 cities, promoting a new consumption ecosystem that integrates food, culture, and tourism [3] - The food competition in Anhui has successfully consolidated diverse culinary offerings into a provincial-level cultural tourism intellectual property (IP), with the first event in Hefei attracting 150,000 visitors and generating nearly 20 million yuan in revenue for local businesses [5] Group 2 - A barbecue food competition in Zibo, Shandong, attracted nearly 50,000 tourists over four days through online streaming and social media, highlighting the event's popularity [7] - Shandong is leveraging a "food + competition + cultural tourism" integration model to create innovative consumption scenarios, effectively converting the brand appeal of "Hospitable Shandong" into tangible consumer spending [9]