Group 1 - The tea beverage market is reaching a turning point, with Master Kong's tea beverage revenue declining by 6.3% year-on-year to 10.67 billion yuan in the first half of 2025, resulting in a drop of 722 million yuan [1] - Master Kong's overall beverage revenue decreased by 2.6% to 26.359 billion yuan, with water sales down 6.0% to 2.377 billion yuan and juice sales down 13.0% to 2.956 billion yuan [1] - In contrast, carbonated and other beverages saw a revenue increase of 6.3% to 10.256 billion yuan [1] Group 2 - Nongfu Spring's tea beverage business has shown significant growth, with revenue growth rates of 48%, 51%, 83%, and 32% from 2021 to 2024, reaching 16.7 billion yuan in 2024 [1] - Tea beverages now account for 39% of Nongfu Spring's revenue, surpassing packaged water to become the largest product category [1] - Despite Master Kong's decline, Uni-President's tea beverage revenue increased by 9.1% to 5.068 billion yuan in the same period [1] Group 3 - The decline in Master Kong's tea beverage sales may indicate changes in demand for sugary tea, as the company has a strong position in this segment while Nongfu Spring's sugar-free tea dominates the market [2][3] - Master Kong's distribution channels are shrinking, with the number of marketing merchants decreasing from 67,215 to 63,806 and direct retailers from 220,623 to 219,124 [2] - Master Kong aims to build a diverse product matrix for ready-to-drink tea to maintain brand loyalty among young consumers and adapt to industry trends towards health and premiumization [2]
茶饮料不好卖了?康师傅茶饮少卖7亿元丨消费参考
2 1 Shi Ji Jing Ji Bao Dao·2025-08-12 23:37