职业经理人让乡村旅游更红火

Core Insights - The article highlights the transformation of Pinghe Township in Wushan County, which has shifted from traditional agriculture to tourism, attracting a significant number of visitors and generating substantial income for local residents [1][2]. Group 1: Tourism Development - Pinghe Township has seen an influx of tourists, with approximately 100,000 visitors and a total tourism revenue exceeding 6.2 million yuan this year [2]. - The introduction of a rafting project has been pivotal, generating over 300,000 yuan in ticket sales since its launch on July 9 [2]. - Local residents have benefited from the tourism boom, with over 100 temporary jobs created in roles such as safety personnel for the rafting project [2]. Group 2: Professional Management Initiatives - Wushan County has initiated a pilot program to match 56 professional managers with 19 collective economic organizations across 10 townships to enhance local economic development [1][3]. - The role of professional managers is to leverage market-oriented operational thinking and management skills to revitalize rural resources and activate industrial potential [2][3]. - The county plans to cultivate 200 professional managers in the coming year, focusing on improving their compensation and evaluation systems to ensure their retention in rural areas [3]. Group 3: Local Economic Impact - The establishment of the Wushan County Golden Rice Source Agricultural Development Co., Ltd. by local villages aims to enhance collective economic strength and promote agricultural branding [3]. - The company reported sales exceeding 1.2 million yuan in the first half of the year, showcasing the potential for agricultural products to reach a broader market through initiatives like live-streaming sales [3].