主理人餐厅越开越多，年轻人却不买账了

Core Viewpoint - The term "主理人" (zhǔ lǐ rén) has become a popular buzzword in the food and beverage industry, often used to describe restaurant owners or operators who emphasize a unique, high-end experience, but this trend is facing backlash as consumers begin to see through the pretentiousness associated with it [1][10][20] Group 1: Popularity and Usage of "主理人" - The term "主理人" has gained immense popularity, with discussions on social media exceeding millions, often humorously critiquing the concept as a sign of small business owners trying to elevate their status [6][8] - The term has evolved from its original meaning, which represented quality-focused, niche operators, to a more diluted version that is often associated with pretentiousness and inflated self-importance [10][17] Group 2: Consumer Backlash and Criticism - Consumers have started to "de-mystify" the term "主理人," identifying two main truths: the pretentious behavior of some operators and the excessive rules that create a negative dining experience [10][11] - Common complaints include arrogant attitudes, excessive rules for dining, and a lack of basic service awareness, leading to a perception that many "主理人" establishments prioritize image over quality [11][12][13] Group 3: Market Dynamics and Future Implications - Many establishments labeled as "主理人" are criticized for high prices paired with mediocre products, leading to a disconnect between consumer expectations and actual offerings [15] - The proliferation of the term has resulted in a market where genuine quality-focused operators are reluctant to use the title, as it has become synonymous with superficiality rather than authenticity [17][20]