Sou Hu Cai Jing·2025-08-13 02:36Group 1 - Xiaomi has made personnel adjustments in the African market, appointing Liu Shequan as the General Manager of the Africa Regional Department and West Africa War Zone Leader [1][3] - Other appointments include Zou Chengzong as East Africa War Zone Leader, Huang Jinhua as Kenya Country Manager, Wu Chunhui as Marketing Department Head, and Liu Yeqi as After-Sales Service Department Head, all reporting to Liu Shequan [3] - Xiaomi officially entered the African market in 2019, establishing the Africa Regional Department to accelerate business expansion [3] Group 2 - Xiaomi operates in 16 African countries, including Egypt, South Africa, Nigeria, Morocco, Algeria, and Kenya, and plans to increase investment in the continent [3] - In 2024, Xiaomi's sales in Africa are projected to grow by 38%, increasing its market share to 11%, making it the third-largest smartphone brand after Transsion and Samsung [3] - Transsion, a local competitor, is accelerating its diversification strategy, having established a mobility division to explore related businesses such as two-wheeled electric vehicles [3]