茉酸奶重塑品质防线：以“零容忍”态度打造舌尖上的安全

Core Insights - After rapid expansion, the company is now focusing on internal reform through its "Food Safety 2.0 Upgrade Plan," establishing new safety standards in the fresh yogurt industry [1][3] - The brand is transitioning from aggressive growth to quality control, emphasizing food safety as a core aspect of its business strategy [3] Group 1: Strategic Shift - The company has shifted its strategy from "accelerated growth" to "internal strengthening," focusing on quality control and food safety [2][3] - Since its establishment in 2004, the company has rapidly increased its market share and store count, becoming a representative brand in the fresh yogurt sector [2] - The introduction of organic upgrades and the integration of B420 probiotics into its product line are part of the company's commitment to enhancing product quality [2] Group 2: Food Safety Initiatives - The company has established a comprehensive food safety system that spans from raw material sourcing to end-store management, setting a new paradigm for high-quality development in the industry [3][4] - A traceable system has been implemented at the raw material level, sourcing milk from a large organic farm in Shijiazhuang, ensuring high-quality fresh milk production [4] - The production process utilizes advanced technology and automation, ensuring a sterile environment and high standards of hygiene [5] Group 3: Store Management and Transparency - All stores are equipped with surveillance cameras for 24/7 monitoring, allowing real-time oversight of key operational processes [6] - The company has introduced a "Safety Credit" system for employees, requiring them to pass monthly assessments to maintain their positions [6] - A regular publication of food safety self-inspection reports enhances transparency and builds consumer trust [6][10] Group 4: Continuous Improvement and Response Mechanisms - The company has established a rigorous daily, weekly, and monthly inspection system to identify and mitigate food safety risks [9] - A dedicated team conducts unannounced inspections across all stores, ensuring compliance with safety standards [9] - The company has a "1-hour response" mechanism for complaints, with a high problem resolution rate and quick feedback to consumers [10]