百果园“教育消费者”风波后，如何重获消费者信任？

Core Viewpoint - The controversy surrounding Baiguoyuan's chairman Yu Huiyong's comments highlights the tension between consumer expectations and the company's pricing strategy, leading to significant public backlash and questioning of the brand's market position [1][3]. Group 1: Company Response and Market Position - Baiguoyuan's chairman emphasized that the company aims to educate consumers rather than simply cater to their demands, asserting that this approach is intended to foster more mature consumer choices [3]. - The company acknowledged that its fruit prices are relatively high, but justified this by stating that it ensures quality in its pricing strategy [3]. - Despite the company's efforts to clarify its stance, consumer dissatisfaction remains high, with many sharing their purchase receipts to highlight the steep prices of products like kiwis at 12 yuan, half a watermelon at 50 yuan, and a complete watermelon priced at 80 yuan [3]. Group 2: Financial Performance and Consumer Trust - Baiguoyuan reported a net loss of 391 million yuan last year and closed 966 stores, indicating significant challenges in the current market environment [1]. - The company's paid membership numbers dropped by 27.1% last year, signaling a potential decline in consumer trust and loyalty [4]. - The competitive landscape is intensifying, and Baiguoyuan's ability to maintain its leading position and restore consumer confidence remains uncertain [4].