百果园会成为下一个“钟薛高”吗？钟薛高创始人发声

Core Viewpoint - The controversy surrounding Baiguoyuan stems from Chairman Yu Huiyong's comments about consumer education, which sparked public backlash regarding the company's high pricing strategy and quality issues [1][3][7]. Group 1: Pricing and Consumer Perception - Baiguoyuan's pricing has been criticized, with comments like "monthly salary of 20,000 cannot afford Baiguoyuan" highlighting the perception of high prices [7]. - The company has faced multiple complaints regarding the quality of its products, including selling rotten fruits and misleading pricing practices [11]. - Despite the high pricing, there is a market for premium fruits among middle-income families willing to pay for quality, but the brand must ensure that its high-end positioning is reflected in product quality and customer experience [11]. Group 2: Public Relations and Brand Image - The company's response to the backlash included a defense that the controversial comments were taken out of context, indicating a lack of effective communication strategy [3]. - The founder of a competing brand, Zhong Xuegao, commented on the situation, suggesting that while the communication style may have been off-putting, it does not reflect a disdain for consumers [3]. - The ongoing quality issues and the perception of "high price but low quality" have led to negative public sentiment, which could impact Baiguoyuan's long-term performance [11].