娃哈哈砍掉年销300万以下经销商？萍乡一15年经销商称无法接受

Core Viewpoint - Wahaha is undergoing a significant restructuring of its distribution network, eliminating distributors with annual sales below 3 million, which has led to disputes over payments and dissatisfaction among some distributors [1][3]. Group 1: Distributor Changes - Wahaha's response indicates that the number of new distributors added this year far exceeds those eliminated, suggesting a strategic optimization rather than targeting specific small-scale clients [3]. - Distributors have reported a "major reshuffle" in Wahaha's channels, with insufficient icebox placements being a key issue [3]. - Sales targets for distributors have increased significantly, with one distributor noting a 50% increase in sales targets for 2025 compared to 2024 [3]. Group 2: Distributor Experiences - A distributor from Jiangxi province expressed frustration after being unexpectedly removed despite achieving over 10 million in sales last year [3]. - The criteria for elimination include failure to meet sales targets, negative growth, or inadequate equipment placement, which some distributors find unreasonable [3]. Group 3: Icebox Strategy - Since taking over, the new leadership has intensified the investment in offline icebox placements, which are crucial for sales in the beverage industry [4]. - The company has issued tenders for the maintenance and supply of a large number of iceboxes, indicating a strong focus on enhancing its distribution capabilities [4]. - Industry analysts emphasize that the presence and quality of iceboxes directly impact sales, highlighting the competitive necessity for Wahaha to improve its icebox display [4].