Core Viewpoint - The controversy surrounding the "large table board" priced at 1699 yuan in the Li Auto i8 highlights a shift in consumer perception and expectations in the electric vehicle market, contrasting with competitors who focus on advanced technology [1][5][6] Group 1: Product Features and Market Perception - The "large table board" has been criticized as a gimmick, with comparisons made to competitors NIO and Xpeng, who are perceived to be advancing in "black technology" [5][6] - Li Auto's focus on comfort features like the "large table board" raises questions about whether the company is prioritizing the right aspects of vehicle development [6][8] - The practicality of the "large table board" is debated, as it may not appeal to a broad audience despite its potential benefits for specific users [8][13] Group 2: Industry Comparisons and Criticism - Other automakers, such as Ferrari, have criticized the trend of adding non-essential features, arguing that it detracts from the core driving experience [11] - The backlash against Li Auto's comfort features is seen as a reaction to perceived over-marketing rather than a rejection of the features themselves [14][23] - Competitors like BYD and Dongfeng Fengshen are also incorporating similar comfort features, indicating a market acceptance of such configurations [13][15] Group 3: Technological Developments - Li Auto is advancing its VLA driver model, which allows for voice command control, positioning itself as a leader in the application of this technology among new energy vehicle brands [16][19][22] - The VLA technology is being developed in parallel with similar initiatives from competitors, highlighting a competitive landscape in the EV sector [19][22] - Despite criticisms, Li Auto's focus on family-oriented features has resonated with consumers, contributing to its market success [23][24]
理想“大桌板”被黑惨了,能靠“冰箱彩电大沙发”卖爆也是真本事?